What Do Logo Colors Tell Us?
It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. There are various ways that certain colors speak to use. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Are you going for the trendy or the classy? What ages are you targeting for your market? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
Different feelings are felt with different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let’s look at the warm colors first.
Red is a color that attracts men. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
If you want a friendly, playful color, then use orange. It is a color of energy. It has a great effect on children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Here now are the cool colors.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
In its own category is black and white. They are more powerful when combined with other colors.